From their very first collection straight out of Parsons the Proenza Schouler boys set their stellar trajectory. Whether they quite realized then that their status would be cemented as one of New York's most iconic, cult brands we can't say, but we've certainly been paying attention ever since. Using fabrics you've never seen before, techniques invented and experimented with to create unique textures, clever cuts and classic tailoring with a twist, Proenza Schouler has, for very good reason, the loyal following of stylish ladies the world over. Effortless, timeless, totally chic and utterly cool, every collection gets our pulse racing and heart beating as we swoon over must-own items. We are delighted to have the ready-to-wear, footwear and hangbag collections available at Grace!
So. How do you pronounce the brand's name? Watch Le Bon Marche's witty production below and get to know the handsome
designers behind the brand we can't get enough of.
! PRO-ENZA SKOO-LER !
Further cementing the cool-girl DNA of the brand, Jack and Lazaro's Fall '16 ad campaign is an all-girl effort. Photographer Zoë Ghertner together with their stylist of choice Marie Chaix, shot Selena Forrest, Alexa Peralta and Julia Bergshoeff in gritty LA scenes featuring ladders, tropical plants and factory backdrops. Lazaro stated to WWD that "the aim was to capture an attitude of complete individualism, strength and a celebration of diverse beauty that feels deeply relevant in today's world". This statement alone is something we connect with on every level, and with the ads featuring in some of our favourite fashion tomes including Self Service, CR, Love, Purple and The Gentlewoman we can't wait for our imminent delivery of the stunning Fall collection!