In A Digital Daze

“We were interested in the idea of movement, of freedom — a spirit we felt would best be captured on video rather than through traditional still photography.
Ghertner shot the video and interpreted the mood and energy of the collection in a way that felt new and exciting to us”
- Jack McCollough and Lazaro Hernandez on their approach to the SS17 advertising campaign.


Get inspired and excited as we
not-so-patiently wait for the imminent arrival of
Proenza Schouler's SS '17 collection.